the king has lost his wallet

Once in a while, somewhere, someone comes up with such a ridiculously good marketing idea that it makes you stand up, take note and be in awe.

Burger King decided that losing wallets with real cash inside will be a good way to sell burgers, and they are right! Along with cash bills, ranging fro $1 to $100 USD, in the wallets are also receipts, fake IDs and Burger King discount cards.

Brilliant!

read more here, here and here.