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milton glaser’s ten things i have learned

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Inspirational and oh so true.

1
. YOU CAN ONLY WORK FOR PEOPLE THAT YOU LIKE.
2. 
IF YOU HAVE A CHOICE NEVER HAVE A JOB.
3
. SOME PEOPLE ARE TOXIC AVOID THEM.
4. 
PROFESSIONALISM IS NOT ENOUGH or THE GOOD IS THE ENEMY OF THE GREAT.
5. 
LESS IS NOT NECESSARILY MORE.
6
. STYLE IS NOT TO BE TRUSTED.
7
. HOW YOU LIVE CHANGES YOUR BRAIN.
8. 
DOUBT IS BETTER THAN CERTAINTY.
9
. ON AGING.
10. 
TELL THE TRUTH.
Read the entire essay here. via SwissMiss

Written by bjornyeo

September 30, 2010 at 3:26 pm

Posted in design, thoughts

what would you try if you had no fear

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Written by bjornyeo

September 30, 2010 at 12:15 pm

Posted in thoughts

just jump already

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A brilliant post over at OK Great, one of my go to blogs… This puts so eloquently feelings that I am sure everyone, designer or otherwise, have come to face at least once before.

Today was a really bad day. My projects went haywire. My boss gave me shit. I spilled my entire coffee before the first sip. The worst part was that today I felt like I couldn’t do my job and I couldn’t articulate why. I felt like I somehow got funneled into an office, at a desk at eight o’clock in the morning through no power of my own-I just somehow plopped down where I was and I felt horrible. I wanted to quit. Luckily, I had some friends talk me off the ledge, a big fucking salad for lunch and…a list. Lists always make life easier, right?

Five things that made me quit being a designer/employee/machine and start being me: (warning-no pictures, just words)

1. Take a deep breath, duh.

We creatives tend to be emotional people. Whether it’s solely about our work, or in all aspects of our lives (like how a certain movie that may or may not be titled Garden State makes me so angry that I erupt in fury tears) it’s easy to get caught up in a moment of despair or self-loathing. Hold. Up. A second. And just take a breath. Stop thinking about rejection and start thinking about rejuvenation. Sure, that sounds like an icky yoga word, but the meaning really is what I’m after. When we’re stressed or low or beaten down we’ve got no juice left. We need to take a deep breath and go back to the things that make our eyes widen, our pens scratch wild and our minds make overly-complicated webs. Take a walk, fly a kite, look at old trains or whatever gets you inspired. Preferably something that takes you outside of your dank ass cubicle. Like, something other than your Google Reader. Talking to you, me.

2. Fight Back

If your boss is stuffing your face into proverbial (or actual) poop or your colleagues are talking over you in the pitch meeting, you best correct that situation. Collect yourself, remind yourself of who you are and what you have to offer and be in the business of solving problems even if that means you have to solve their attitude problem by being even more enthusiastic, eager to listen, cooperate and do right by your client, your company and the stubborn boss man who hired you and writes your check. Fight back, or as your mother would say, “kill ‘em with kindness.” I’ve adapted that to read,“kill ‘em with the smile that says I am slightly better than you but don’t need to let you know that.”Seriously, if you’re honest, talented, thoughtful and positive with the best intentions, no one can ever say anything that bad about your logo.

Either that or go listen to Thin Lizzy REALLY, REALLY loud. I don’t know, always gets me pumped.

3. Take a holiday

Even Frank Chimero says it’s necessary. Me, I’m planning a trip to Norway in 2011 to celebrate my 30th year of being the sweetest bitch alive. Let me tell you, that sort of thing supplies you with a lot of day dream material for the essential fuck-off periods of the day. Usually 3:15. Yup.

4. Keep it light

Dudes, there are really funny gifs of kitties out there. How the hell can you be upset when such things exist???!??

5. Just jump already

No, not that kind of jumping. When I say jump, I mean take a damn risk already. The real reason I was so low today is because I got lazy. No one hurt me, no one robbed me. I just got tired and let the dream go. The dream of owning my own business. The dream of traveling the world and writing about it. The dream of wearing all Chanel, all day, guilt free. Whatever you’ve got in your head, don’t ever let it go. Don’t get stuck in a private beige routine of bitching and feeling sorry for yourself. Jump off the that bridge and see what happens. If it’s a mess, you’ll make it pretty again somehow. You’re a great designer, remember.

Written by bjornyeo

July 27, 2010 at 2:57 pm

Posted in thoughts

what’s behind bp’s logo?

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Brand Gurus will be the first to point out, logos are just a representation of a brand, never the full story. Sure you can take the ‘petroleum’ out of your name, and put everything in lower caps so its friendly. You can even introduce a big green helios and say you are going BIG into green power.

And then the oil that you are still sucking out of the earth leaks into the ocean. And Greenpeace launches an all out attack on you for your recent oily predicament, causing immeasurable harm on the environment. Seems like its all coming full circle.

The Helios is not looking so hot at the moment. via LogoDesignLove

Written by bjornyeo

June 1, 2010 at 3:13 pm

Posted in badbadbad, branding, thoughts

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just because someone doesn’t love you the way you want them to, doesn’t mean they don’t love you with everything they have

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True that.

Written by bjornyeo

April 8, 2010 at 11:05 pm

Posted in thoughts

apple acquires fujitsu’s ipad name

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Apple is incredibly defensive of its names, and we often see the extent they are willing to go with brand extensions, often going to almost illegal extremes to keep to their ‘i’ branding, the iPad not excluded.

Although Fujitsu has had the name ‘iPad’ looked up since 2003, and Linksys/Cisco has had the iPhone name, both with products existing in the market, both have decided to either share the name with Apple, or to give up the name completely. It is refreshing, in a strange sadistic way, to see a company so devoted to naming its products, which you can expect from no one else but Apple. Windows Phone 7 Series.. yes I am looking at you! Look at that URL oh my!

All I am saying is that it is only with this kind of dogged persistence that can cause a sea change in the way the internet works, by simply announcing a new product that not everyone is sure they need.

Companies looking to name their products, take heed!

Written by bjornyeo

March 30, 2010 at 1:54 am

Posted in branding, thoughts

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mobile-phone culture – the apparatgeist calls

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The Economist brings its precise eyes to the world of mobile communications, and gives us an incredibly exhaustive look at the “phenomenon” of the mobile phone / cells / handies/ shou ji and disects the economic and social waves that this little device that fits in our hand is creating.

Written by bjornyeo

January 11, 2010 at 10:20 pm

Posted in technology, thoughts

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