Archive for the ‘branding’ Category
Coöp is the studio of designer Paul Marcus Fuog. Since opening in 2004, Coöp has undertaken a variety of projects ranging from small art-based briefs to expansive design contracts. Positivity and experimentation are at the core of the studio’s practise.
Starbucks just announced a rebranding exercise in progress here. A great evolution in my view, going the way of the Nike tick without the Nike logotype, consumers are now familiar enough with the mermaid in a circle to not have the Starbucks logotype around it. The resulting mark feels fresh and modern, yet, from the chronology of the logo, did not evolve that much away from its initial one 40 years ago.
A great identity programme, where the simplest icon, in this case the Euroslot, is elevated to become the expressive part of a supermarket brand. Makes great sense! A 12 pound puncher makes great economical sense, instantly branding all collaterals with very little overhead, a great idea for a not for profit supermarket. Super all round work by the people at Unreal.
For everyone in the branding business, and everyone else who enjoy brands everyday.. Merry Christmas!