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absolut 72bian

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The first ever collaboration of many between Absolut and China artists is revealed with the unveiling of the Absolut 72Bian, the name taken from a phonetic translation of the chinese word ‘变‘, which means change. Used to symbolise the chinese mythical character of the Monkey God, who can morph himself into 72 different changes. The limited Absolut bottle design is sadly, not much different, save for a printed cartoonish interpretation of the Money God. Interesting?.. barely… Ad campaign? Forgettable… Ticking the Chinese marketing box? Absolut-ly!

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Written by bjornyeo

December 20, 2010 at 5:24 pm

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