urban taster

stuff we like

what’s behind bp’s logo?

leave a comment »

Brand Gurus will be the first to point out, logos are just a representation of a brand, never the full story. Sure you can take the ‘petroleum’ out of your name, and put everything in lower caps so its friendly. You can even introduce a big green helios and say you are going BIG into green power.

And then the oil that you are still sucking out of the earth leaks into the ocean. And Greenpeace launches an all out attack on you for your recent oily predicament, causing immeasurable harm on the environment. Seems like its all coming full circle.

The Helios is not looking so hot at the moment. via LogoDesignLove

Advertisements

Written by bjornyeo

June 1, 2010 at 3:13 pm

Posted in badbadbad, branding, thoughts

Tagged with

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: