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the apple ipad unboxing experience

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Apple has a thing with packaging their brand experience. Latest case in point being the iPad. Core77 has a great series of photos up, showing how Apple allows you to undress their products (yes the sexual slant here is on purpose), showing you little by little, and covering up the ugly and the unnecessary. What results is as pure an experience of the Apple brand as visiting any of their stores or using any of their products.

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Written by bjornyeo

April 6, 2010 at 1:46 pm

Posted in branding, packaging

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