urban taster

stuff we like

the apple ipad unboxing experience

leave a comment »

Apple has a thing with packaging their brand experience. Latest case in point being the iPad. Core77 has a great series of photos up, showing how Apple allows you to undress their products (yes the sexual slant here is on purpose), showing you little by little, and covering up the ugly and the unnecessary. What results is as pure an experience of the Apple brand as visiting any of their stores or using any of their products.

This slideshow requires JavaScript.

Written by bjornyeo

April 6, 2010 at 1:46 pm

Posted in branding, packaging

Tagged with

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: