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apple acquires fujitsu’s ipad name

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Apple is incredibly defensive of its names, and we often see the extent they are willing to go with brand extensions, often going to almost illegal extremes to keep to their ‘i’ branding, the iPad not excluded.

Although Fujitsu has had the name ‘iPad’ looked up since 2003, and Linksys/Cisco has had the iPhone name, both with products existing in the market, both have decided to either share the name with Apple, or to give up the name completely. It is refreshing, in a strange sadistic way, to see a company so devoted to naming its products, which you can expect from no one else but Apple. Windows Phone 7 Series.. yes I am looking at you! Look at that URL oh my!

All I am saying is that it is only with this kind of dogged persistence that can cause a sea change in the way the internet works, by simply announcing a new product that not everyone is sure they need.

Companies looking to name their products, take heed!

Written by bjornyeo

March 30, 2010 at 1:54 am

Posted in branding, thoughts

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