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zevs: liquidated logos

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French street artist Zevs exhibits at the Lazarides Gallery. Check out his liquidated Google website.

Zevs’s work primarily plays with and explores visual effects. Re-painting the logos in their own colours, the artist pours paint over them, liquidating one logo after another. Through the parallel lines of the drips, the logos dissolve in front of the viewers eyes, drawing attention to, and visually disturbing the recognizable and omnipresent trademark as illustrated above. By doing so, Zevs investigates the logo’s visual power.

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Written by Design With Thought

January 26, 2010 at 9:15 am

Posted in art

Tagged with ,

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