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the obama campaign

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For 2008, the Obama campaign was easily the most visible and most succesful branding campaigns of all time. It not only forced a rethink of political logos on the whole, but also showed how a simple and strong idea is often the best way forward. Would Obama have won the election without the logo? Possibly. But not with that much style and flair, for sure. Go here and read on about how this logo came about, and see the many that have been rejected. Lots of really strong ideas, and its always nice to see how an idea evolves and gets implemented.


Written by bjornyeo

December 15, 2008 at 12:24 am

Posted in branding

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