urban taster

stuff we like

the future of starbucks

leave a comment »

Starbucks just announced a rebranding exercise in progress here. A great evolution in my view, going the way of the Nike tick without the Nike logotype, consumers are now familiar enough with the mermaid in a circle to not have the Starbucks logotype around it. The resulting mark feels fresh and modern, yet, from the chronology of the logo, did not evolve that much away from its initial one 40 years ago.

About these ads

Written by bjornyeo

January 6, 2011 at 10:45 am

Posted in branding, design

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: